November 02, 2003

Why (this) innovation (book) fails

I've just finished reading Why Innovation Fails by Carl Franklin. Top-line summary: A bit of a waste of time and money. You're much better off reading Clay Christensen.

The good: It deals with an important, and perhaps unrepresented, subject. It also debunks the most ridiculous forms of futurology reasonably effectively.

The bad: The case studies and insights are veneer-deep. It feels like it was written in a hurry and there's very little that's noteworthy or original in the 200-plus pages.

The ugly: For a journalist, Franklin's writing is very poor. The text is full of cliches and throwaway phrases. It's also got far, far too many exclamation marks! What was Franklin's editor doing through all this, sleeping?!

There are a few useful checklists to help you assess your own innovations and their chances of success, but they're pretty obvious. You could probably come up with lists of your own that are equally good in less time that it takes you to get through this book.

Posted by timo at November 2, 2003 08:22 PM | TrackBack
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